Sh. Sita Ram Gupta is a renowned CSR leader, who has a luminous career of more than five decades, of which he headed a Corporate NGO for more than three decades from its nascent stage and led it to become one of the leading Corporate CSR Foundations in the country in terms of reach, scale and impact. An electrical engineer by education, he left the government job to pursue his passion to change the face of rural India. His vision, strategies and approach enabled this Corporate NGO to exponentially expand its reach from 1 to 9 states, from 35 to 4371 villages, from one block to 63 blocks, from 2 to 23 districts and more than 3.5 million population in 33 years’ period. Apart from pioneering innovative initiatives for rural development including creation and promotion of diverse means of rural livelihood generation, he launched a unique participatory initiative to conserve the forgotten heritage resources especially in rural areas and has been facilitating community mobilization resulting mapping of 4 towns in Bharatpur district and 109 towns and villages across 8 talukas of Sindhudurg district documenting around 1030 historic buildings and structures having immense cultural significance. In this long tenure of over 3 decades in the field of Rural Development, the organization and himself received highest state, national and international level awards and recognitions from organizations like FICCI, PHD Chamber of Commerce, Jamna Lal Bajaj Foundation, Business World, FICCI Ladies Organization, Rotary Club, Mahindra Smridhi India, FAME, Media Bytes, CSR TIMES, India International CSR Conclave, Indian Drugs Manufacturers Association, Bhamashah Awards, Greentech Foundation Award, Mahatma Award besides receiving Life Time Achievement Award from India CSR, to name few. Under his leadership with previous organization, he was able to sign MOUs with NITI Aayog, NABARD, Ministry of MSME, and other organizations in partnering with developmental activities.